The 2006-2011 World Outlook for Foam Core Mattresses Excluding Crib-Size Mattresses
The latent demand for foam core mattresses excluding crib-size mattresses is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.
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